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First-party vs third-party cookies -- what they are and why you should drop them

First-Party vs Third-Party Tracking Cookies: What’s the Difference?

Becky Doles September 10, 2020

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How iOS 14 IDFA will change the future of mobile advertising

How iOS 14 Will Change the Future of Mobile Advertising

Becky Doles July 21, 2020

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TUNE and AppsFlyer improving ROAS data graphic

How TUNE and AppsFlyer Are Improving ROAS Data for Advertisers

Becky Doles June 2, 2020

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Three marketing strategies to help keep your business afloat during COVID-19

Three Marketing Strategies to Help Your Business Stay Afloat During COVID-19

Becky Doles May 14, 2020

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Click Fraud Costs Advertisers Billions Yearly. Data-Driven Tools Can Weed It Out.

Becky Doles April 17, 2020

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Ultimate Guide to Partner Marketing, Part 5 - Partner Offers

Ultimate Guide to Partner Marketing: Part 5 – Offer Management

Becky Doles July 29, 2019

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Ultimate Guide to Partner Marketing, Part 4 - Partner Programs

Ultimate Guide to Partner Marketing: Part 4 – Compliance and Communication for Partner Programs

Becky Doles June 28, 2019

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Two people celebrate marketing success.

Partner Marketing 101: What Is Performance Marketing?

Becky Doles May 22, 2019

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toy cars uber lyft gig economy

How to Capitalize on the Gig Economy

Becky Doles May 7, 2019

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Picture of Times Square in New York City

2019 Digital Advertising Trends: Partner Marketing, Mobile Video, AI-Driven Automation, and More

Becky Doles March 25, 2019

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Sparkler 2018 art against skyline

A Look Back at 2018: Final Recap on Performance Marketing Trends

Becky Doles December 27, 2018

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A main looks at sponsored content on his tablet.

Mixing Affiliate Marketing and Sponsored Content Payment Models

Becky Doles December 21, 2018

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